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Brand Identity

Using nature's beauty to create community.

The Hamburg Field Society is an environmental collective dedicated to observing, studying, and protecting the living world that surrounds us. Advocacy efforts of the group ensures that the landscapes and species of Hamburg thrive by creating shared responsibility through education and community organized events. The visual identity was developed using illustrations of local Hamburg wildlife. By choosing to highlight the same plants and animals the group is dedicated to protecting, I created a design system tying directly back into the story and mission of Hamburg's preservation.