Engaging the worlds biggest social platform with itself.

Working at Meta and Ray-Ban Meta's social agency, I helped ideate, design, and produce social media content for Meta's own social accounts. Our goal was to focus on turning product features (particularly Meta AI) and updates into stories of community behavior. I also got to technically be a Meta sponsored skater for a day while doing so. From spotlighting entrepreneurs building side hustles on Facebook Marketplace to demonstrating new tools in action, we developed scroll-stopping content for a global audience.