Turning Virginia into the healthiest state in the nation.

Caring for people is a mission and calling to serve others. Representing hospitals and healthcare systems across Virginia, the Virginia Hospital Systems Association wasn't communicating this ethos publicly. I created a dynamic identity for the VHSA that allowed them to transform from a behind the scenes state association into a champion for healthy living across the Commonwealth. I developed a public facing campaign to launch the rebrand and drive awareness of VHSA as an arbiter of information about healthy living. That campaign and identity created a fresh, recognizable visual language that inspired all Virginians to live healthier.